Garo Garabedyan's Divergent Thinking Blog

Common cognitive biases in communication

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After the elections in Bulgaria here are a few cognitive biases in communication which were used both public and private relations. I have seen them in business atmosphere first but they seem to be well understood by journalists as well. Since awareness is the first step to overcome irrational beliefs, it is my pleasure to list them here.

1. The first impression irrationally influences next impressions

The firstly formed impression remains irrationally long in our mind and influences the perception of the new behaviour from that person.

2. Release an unpleasant information just prior a moment when all concerned or at least the individuals who are likely to be contacted in relation with the information are out of reach

Even though you already can recognize that going away is a coward behaviour, people significantly lower their reactions and even do not react at all toward the unpleasant information (the provocation).

3. Generalizing an unpleasant rule to be addressing all but not only the party the rule is unpleasant for

As the scenario above people significantly lower their reactions and even do not react at all toward the unpleasant information (the provocation), too. Mostly the unpleasant feeling is desired by the perpetrator. The tactic is aiming to avoid revenge and hatred as a reaction toward the introduced rule.

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Written by garabedyan

May 18, 2013 at 08:02

Posted in Uncategorized

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