Garo Garabedyan's Divergent Thinking Blog

What will improve in the next 3 years

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After the huge success of the post about job interview tips the present post’s goal is to be as popular as or even more popular than the first. It is remarkable how many readers you can reach with a single blog post when you use a simple language and provide examples.

People underestimate what will happen in the next 3 years and overestimate what will come in the next decade.

Public relations strategies will become a powerful ingredient in approximately every business. Companies will make special efforts to create a positive image both as an employer and as a vendor. Consider the case of a competitor starting a promotion campaign just prior its rival is going to release an important improvement to the public. For instance, here in Bulgaria many companies create a bad image when reject an applicant who, in his turn, badmouths the company in Internet forums and among the most simple things that will bring change will be polite techniques to make the interviewed person feel comfortable and motivated to apply for a job again even if rejected. Consider a scenario when the HR advises you to drink water when you have a trouble in answering the question and the person who have asked the question asks another question and by that simply makes you comfortable to not answer the question and not feel stupid and not motivated to seek a way to present the company as arrogant. Consider a rejection mail that reads something like “We value your time in searching for a new job. We were not able to find a suitable place for you in our company where to fit and use your full potential. We hope that in future we can meet again and potentially hire you.” – will you apply for a job in that company again in future if already rejected once? The rational choice theory has been tricking managers for a while in making them believe that customers exemine all possible choices with an eye on details and chooses the best choice for their needs while in reality customers rely on rules of thumb. Clients are more credible than the vendor itself and all companies will follow tactics encouraging clients to publicly promote the vendor.

Knowing something more than the others will be an advantage for a short period of time in this dynamic and open world. Knowledge has become as rapidly obsolete as universally available. Most of the businesses fail offering the lowest price and the best quality in one, so they implement a strategies that add value to their goods like customer services and privilege in speed of delivery. Companies will promote active members of the customer communities which help other customers using the company goods.

New leadership style will emerge from social networks. We see how we all fastly get familiar with Facebook, Twitter, MySpace, LinkedIn, Google+ and other social networks which innovative information sharing tools were unthinkable in the past–social networking is rewiring the way we communicate and collaborate. These new leaders will improve themselves in the social networks by the feedback they receive from ordinary people without even requesting it.

New leaders will facilitate collaboration in followers instead of distributing tasks and defining responsibilities among employers. New leaders will lead from the middle.

Employers will neither stay in companies motivated by pride in the organization, nor motivated by working for a respected boss. Breakthroughs and groundbreaking innovations are not keys to success of bosses and companies anymore: We see how Madonna, a shocking and always with a new view performer, is not so popular anymore as she was in the beginning of her career.

Communities’ wisdom and social networking data will enter in companies as a source of private feedback. Big data processing will be a new discipline in determining strategy and trends. Clients will not use general channels for providing feedback about small details that pisses them off but because the pleasant experience is crucial, the vendors will look in social networks for feedback improving their products and services. We know that Microsoft is querying Twitter’s database of public tweets for comments of new features in Bing search in order to improve it as Twitter is about broadcasting short messages.


Written by garabedyan

October 23, 2012 at 19:39

Posted in Uncategorized

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