Garo Garabedyan's Divergent Thinking Blog

Norm Judah, CTO Microsoft Worldwide Services & IT, lecture in Bulgaria

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I have attended a lecture of Norm Judah, CTO Microsoft Worldwide Services & IT, in University of Sofia (SU), Bulgaria organized by Microsoft Bulgaria and IT Academy to Faculty of Mathematics and Informatics SU.

All of these are my views according to the notes I have take.

The lecture was titled ‘Computing and Colaboration’ with sub-title ‘The Next Wave’ and was about what we do to plan future products.

Norm have presented the understanding of MS about the 3 SCREENS- TV, mobile phone, PC- and how the users want to do one and the same things on all these screens. 3 Screens and the Cloud slide lists the MS services WindowsLive, XBOXLive, and Zune and explains how content must look the same way on all these screens.

N. Judah have explained to us how avatars in XBOX came as an idea. And have concluded that taking things from how people interact in business and placing them in gaming might be successful.

Therefore, Norm concluded, knowing the intent and personality gives how the user behaves with the system.

We have seen the understanding of MS about extending into the Cloud. A diagram from traditional datacenter, to virtual datacenter, to private cloud, up to public cloud of capacity on demand and global research illustrates this. It challenges Software + Services architecture.

We have watched a movie about MS and Ford product of voice controlled car assistant that can tell you, the driver, where is the nearest coffee bar and how to reach it or which road to take to avoid traffic jams, or to choose music in accordance to the your criteria and so on.

We have got a historical review of the last 20 years. Bill Gates have wrote papers before two decades predicting that we will have information on our fingertips within next decades.

The presentation concluded on the behalf of the video that there are different things to do with the Cloud:

  1. Move to the Cloud (BPOS, CMS, Live meeting)
  2. Use the Cloud (Windows Azure, .NET Services, SQL Azure)
  3. Be the Cloud (SaaS Provider, SOA, ESB)

Microsoft Azure platform contains: Windows Azure, .NET Services, and SQL Azure.

Later we have watched another interesting video ‘A glimpse ahead’ and N. Judah pointed address from where we can find other such videos. I have got excited about the timeline of communication taken from the Cloud in the video.

At the end of the presentation we have a few minutes to ask questions. I was not able to ask my questions, but have succeeded to ask a guy from the staff of Judah what I was interested and this is what I receive as an answers.

  1. About Semantic Web in the Cloud? Tim Berners-Lee have initiated lobbying usage of machine understandable content and services (See Resource Description Framework) back in 2001. MS Research has no video in relation with the letter in Channel 9 MSDN. Term-based and HTML links, and tag-based (wisdom of the crowd) powered search technologies are not context oriented as Semantic web technologies. Do you apply A.I. technologies over semantic web?
  2. Social networking as a Cloud computing way to coordinate people who are with shared goals? MyBO ( have got over a million registered users which with clever coordination practices through the system have helped a lot in making Barack Obama the present President of U.S. In Bulgaria using Facebook technologies of Events and Groups have been organized protests in front of the National Assembly.

1) Microsoft uses the technology of Semantic web but does not share/ publish a lot of schemas. The video that you have watched about MS and Ford car assistant makes many and complex semantic web requests to Bing in order to tell the driver which road to take. We do not do AI, we do voice recognition which I will not call AI. Microsoft does not see semantic web as the next web.

2) Microsoft has a big vision about social networking in the next 10 years. MS have created the advertising system of Facebook. We scan the database of Twitter to see if users have some new features in Bing which is in Beta version for now.

It was an excellent opportunity to see how Microsoft thinks.


Written by garabedyan

October 8, 2009 at 08:23

2 Responses

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  1. […] was inspired by the answers I have received in this […]

  2. […] Norm Judah, CTO Microsoft Worldwide Services & IT, lecture in Bulgaria October 2009 1 comment 5 […]

    2010 review of the blog «

    January 2, 2011 at 12:58

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